Food biotechnology, also known as the genetic modification of plants and animals, is a scientific revolution with a potentially enormous impact on public life. Such technological advances rarely occur without public debate and these advances are no exception. Proponents view biotechnology in terms of its potential to improve food quality, enhance natural disease resistance, and reduce the use of chemical pesticides. Opponents cite ethical and moral concerns, as well as uncertain long-term impacts to the health of people and the environment.
Many in the food industry and government sector believe that public acceptance of biotechnology is critical for its future development. As a first step, therefore, increased consumer awareness through public education is desirable. Beyond educational efforts, however, it is important for industry and scholars to better understand which factors might influence consumer acceptance of biotechnology. Previous studies of American consumers suggest that acceptance is driven by knowledge and awareness of biotechnology and confidence and trust in the food system (Onyango & Nayga, 2004). Yet, it is not clear if there are any specific consumer benefits that Americans would readily accept.
Citation: Puduri, Venkata, Ramu Govindasamy, John T. Lang and Benjamin Onyango. 2005. “I Will Not Eat It with a Fox, I Will Not Eat It in a Box: What Determines Acceptance of GM Food for American Consumers?” Choices 20(4): 257-261.