Smith Maguire, Jennifer, David Watson, and John T. Lang, eds. 2017. Special Issue of the Journal of Marketing Management on “The Question of ‘Alternatives’ within Food and Drink Markets and Marketing”
Lang, John T. 2017. “Is there really a difference between conventional, organic, and GMO?” in Organic Food: Farming and Culture, edited by Janet Chrzan and Jacqueline Ricotta. New York: Bloomsbury Academic.
Lang, John T. 2011. “Sociology of Food.” Syllabus published in TRAILS: Teaching Resources and Innovations Library for Sociology. Washington DC: American Sociological Association. (http://trails.asanet.org).
Lang, John T., Karen M. O’Neill and William K. Hallman. 2005. “Expertise, Trust, and Communication about Food Biotechnology.” Food and Beverage Journal. [reprint of Lang, et al., 2003]. http://www.fepsearchgroup.com/fbj/sep05in.html